Swarovski Opens First Italian Flagship Store in Milan

On April 18, Swarovski opened its first Italian flagship store in Piazza del Duomo in Milan.

The new Swarovski store in the heart of Piazza del Duomo is a spacious 550 square meters spread over three floors. The store interior, meticulously created by Swarovski’s Global Creative Director Giovanna Engelbert, expresses the brand’s unparalleled expertise and elegance, providing visitors with an immersive experience.

The store showcases Swarovski’s extensive collection of crystal jewelry, watches, interiors, eyewear, tableware, and limited editions.

The flagship store also features a special section dedicated to the High Jewelry collection of Swarovski Created Diamonds, the first lab-grown diamonds introduced in Europe.

Swarovski opened its largest U.S. flagship store on Fifth Avenue in New York City last December. At the same time, the company also opened a flagship store in Seoul’s Dosan Park, South Korea, focusing on increasing its brand presence in the global market.

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