In the past year attention to NFT(non-fungible tokens) and Metaverse has boomed exponentially. Luxurious fashion brands including Gucci, Burberry, and Louis Vuitton have also leaped into this popular metaverse market via NFTs. However, Hermes was one of the few brands that has not yet shown its interest in this market and that is when artist Rothchild started selling “MetaBirkins.”