French Luxury fashion brand Hermès won a lawsuit Wednesday against digital creator Mason Rothschild for violating a trademark by selling NFT “Meta Birkins.” This was the first trial in history to consider intellectual property infringement by an NFT.
Tag: metabirkin
In the past year attention to NFT(non-fungible tokens) and Metaverse has boomed exponentially. Luxurious fashion brands including Gucci, Burberry, and Louis Vuitton have also leaped into this popular metaverse market via NFTs. However, Hermes was one of the few brands that has not yet shown its interest in this market and that is when artist Rothchild started selling “MetaBirkins.”