Prada released a new fragrance, Prada Paradoxe, and held a pop-up event from August 26th to 28th, 2022 at Gansevoort Plaza, New York.
At the pop-up, the entire venue is in the shape of a triangle that symbolizes the brand’s logo, just like the Prada Paradox fragrance bottle, and the front is a photo booth area where people can take pictures with the huge logo of Prada.