Korean fragrance brand Tamburins will open a new flagship store in Daikanyama, Tokyo, on March 19. The store will be the brand’s third flagship location in Japan, following its stores in Aoyama and Shibuya. Conceived as a space that reflects the brand’s distinctive imagination and artistic philosophy, the store features an immersive design inspired by a “fairytale-like world.”
A 13-Meter Giant Dachshund Object, “SUNSHINE”
At the center of the store stands a massive 13-meter-long dachshund installation titled “SUNSHINE.”
The work was first unveiled in September 2025 at Haus Nowhere Seoul, a cultural complex in Seoul, where it quickly attracted widespread attention. Created by IICOMBINED LAB, the installation merges advanced animatronics technology with highly realistic visual expression. Through sophisticated engineering, it recreates subtle muscle movements and even breathing, creating the immersive sensation of encountering a living creature.
Previously displayed only in Seongsu, Seoul, the installation will be presented in Japan for the first time.
AI Photo Experience with “Twin Look”
Next to SUNSHINE, visitors will also find an interactive photo experience titled “SUNSHINE AI Twin Look.”
When visitors step into the photo booth, a digital version of the dachshund SUNSHINE appears on screen and transforms into a matching “twin look” styled according to the visitor’s outfit. The experience allows visitors to take photos together with the animated character.
The Daikanyama location will also feature a special loading screen showing SUNSHINE dressed in a yukata, offering a unique digital experience available exclusively at this store.
Daikanyama-Exclusive Release of “EVENING GLOW”
In conjunction with the store opening, Tamburins will launch a new fragrance, “EVENING GLOW,” from its iconic EGG PERFUME series.
The scent blends red rose reminiscent of the evening sky with patchouli and cypriol, creating a warm and atmospheric fragrance profile. The perfume is presented in the signature EGG PERFUME bottle, characterized by its soft curves and texture inspired by an egg resting in a nest, evoking a dreamlike olfactory world.
EVENING GLOW will be available exclusively at the Daikanyama flagship store until April 16.
In addition, a teaser video released on the brand’s official Instagram on March 9 revealed limited-edition items available only at the Daikanyama location, including specially designed shopping bags and puppy-shaped balloons.
Designed like a gift shop filled with diverse items and experiences, the store aims to offer visitors a place where inspiration and positive emotions can be discovered and shared.
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Expanding Presence in the Japanese Market
Tamburins has been steadily expanding its presence in Japan. Following the opening of its Tokyo locations in Aoyama and Shibuya, the brand also launched a store at Daimaru Kobe in 2025, broadening its engagement with Japanese consumers.
With the opening of the Daikanyama flagship store, Tamburins is expected to further strengthen its presence in Japan’s fragrance market.
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