Tiffany & Co., the New York-born luxury jewelry house, has announced the appointment of Academy Award-winning actress, producer, and director Natalie Portman as its new Global House Ambassador.
Since its founding in 1837, Tiffany & Co. has celebrated some of the world’s most enduring love stories. This latest appointment marks a new chapter in the brand’s storytelling legacy.
Anthony Ledru, President and Chief Executive Officer of Tiffany & Co., shared his thoughts on the announcement: “Natalie’s sophistication, authenticity and intelligence resonate deeply with Tiffany & Co.’s values. Elegant and courageous, she effortlessly embodies the modern Tiffany woman. We are honored to welcome her to the Tiffany & Co. family as we continue to shape the future of luxury through powerful storytelling.”
Portman herself expressed her enthusiasm for the role: “It is an honor to be Tiffany & Co.’s newest global house ambassador. The house has an incredibly rich heritage and is beloved for its unparalleled craftsmanship and creative excellence. I am excited to be a part of the Tiffany & Co. legacy.”
A Campaign Set at the New York Flagship
The campaign was photographed and directed by Gordon Von Steiner, and shot at Tiffany’s landmark New York flagship, The Landmark. Portman appears wearing pieces from the house’s most iconic collections — Tiffany HardWear, Tiffany Knot, Tiffany T, and the 16 Stone — embodying the brand’s world with a presence that is at once intellectual and effortlessly elegant.
A Hollywood Debut
The new campaign film, starring Portman, made its world premiere at the 98th Academy Awards, held on March 15, 2026 — one of the most storied stages in cinema.
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