Global lifestyle brand Tommy Hilfiger unveiled its Spring 2026 campaign. Embodying comfort, warmth, and a spirit of entertainment, the campaign reflects on the brand’s 40-year journey while celebrating confidence, charisma, and the joy of living well.
A Gathering of Cross-Generational Icons
The campaign brings together Patrick Schwarzenegger and Abby Champion at its center, alongside Tommy and Dee Hilfiger, Lionel Richie, Iman, MGK, Checo Perez, Lucien Laviscount, Soo Joo Park, Luke Champion, and Raphael Diogo.
Representing what the brand calls its “F.A.M.E.S.” philosophy—Fashion, Art, Music, Entertainment, and Sport—this diverse cast assembles in modern preppy looks, embodying a lifestyle shaped by creativity and cultural influence.
Tommy Hilfiger shared: “For forty years, I have built my brand around infinite curiosity, a belief in dreaming big and a love of bringing people together. From the beginning, I sought out the creative voices that shape pop culture to help me guide that vision. This season, we have invited an intergenerational cast of icons and contemporary voices to the ultimate spring party to share my way of life. It is a celebration full of personality and modern American style.”
A Story Born from Palm Beach
The campaign was photographed by Lachlan Bailey and set at Tommy Hilfiger’s home in Palm Beach. Striking scenes include a classic Cadillac gliding down the driveway and a poolside lined with red, white, and blue deck chairs—an unmistakable expression of the brand’s American heritage.
The campaign film was directed by Roman Coppola, capturing a garden party welcoming VIP guests. Through moments of effortless glamour and preppy elegance, it portrays a lifestyle where spontaneity and style intersect.
Positioned as the first chapter in a series inspired by destinations beloved by Tommy Hilfiger around the world, the campaign explores seasonal narratives shaped by places, people, and their connections.
Patrick Schwarzenegger commented: “Tommy is the perfect host: as soon as you walk in, you feel at home. He has a natural way of bringing people together, so every moment is lived with complete ease. Abby and I loved being part of this campaign, as it faithfully reflects how he lives, how he dresses and how he relates to the people around him.”
Abby Champion added: “Since Patrick and I first worked with Tommy on his autumn 2024 campaign, we have been lucky enough to enter his orbit of entertainment and timeless style. There is something about the way he brings people together: you never know who is going to arrive or what the night will turn into. One moment you are chatting with Iman and the next, Lionel Richie is behind the decks. That is the magic: the energy creates the moment and the style follows.”
Spring 2026: A Modern Preppy with a West Coast Spirit
The Spring 2026 collection blends the ease of the West Coast with California-inspired refinement. Women’s denim features barrel silhouettes, while men’s styles adopt a relaxed straight fit—both offered in light, spring-ready washes.
Oversized trenches, chore coats, and lightweight outerwear with heritage detailing take center stage from early spring through summer.
Rugby shirts and polo shirts are updated with cable-knit textures and club-inspired emblems. Occasionwear is reinterpreted through the brand’s signature red, white, and blue palette, while breathable linen and effortless layering create vacation-ready looks that transition seamlessly from day to night.
Preppy is no longer merely a traditional aesthetic—it has evolved into a modern lifestyle symbol. This spring, the world of Tommy Hilfiger—where classic meets contemporary, and generations intersect—ushers in a new chapter that celebrates the art of coming together.
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