American global lifestyle brand Tommy Hilfiger has announced the launch of an official fanwear collection in partnership with the Cadillac Formula 1 Team. The collection marks Tommy Hilfiger’s entry as the team’s official apparel partner ahead of the 2026 season and reflects the broader shift of Formula 1 into a leading force within global culture.
Fanwear Built on Official Team Uniforms
The collection centers on replica pieces inspired by the official team uniforms, including driver caps, T-shirts, and polo shirts.
By incorporating high-performance materials with moisture-wicking and quick-drying properties, along with meticulous attention to detail, the pieces are designed to deliver a high level of finish while remaining practical for everyday wear.
The color palette is anchored in red, white, and black, enhanced with metallic and chrome accents that visually emphasize team unity and the spirit of racing culture. The result is a refined expression where the intensity of motorsport intersects with the polish of American sportswear.
Tommy Hilfiger on Its Relationship with Formula 1
Commenting on the project, Lea Rytz Goldman, Global Brand President of Tommy Hilfiger, stated: “This collection celebrates the Tommy Hilfiger brand’s legacy in Formula 1 and the sport it has become today. For decades, Tommy has brought fashion into sport and entertainment, and F1 is now a major cultural force where we show up in a unique way. Partnering with the Cadillac Formula 1 Team allows us to create prep classics that are confident, collectible and made for fans.”
Cassidy Towriss, Chief Brand Advisor for the Cadillac Formula 1 Team, described the collaboration as one that “brings together two iconic American brands with a shared belief in design, performance and cultural relevance.”
She added: “Working closely with the Tommy Hilfiger team, we’ve created fanwear that feels authentic, elevated and true to the identity we’re building. The 2026 collection is just a glimpse of what’s to come, and we’re excited to continue delivering for fans as the Cadillac Formula 1 Team takes shape on and off the track.”
Storytelling Linked to Race Destinations
The collection is not limited to a single release. Multiple additional drops are planned throughout the 2026 season. Designs inspired by race destinations such as Miami, Austin, and Las Vegas will feature localized artwork and exclusive colorways that capture the energy and culture of each city. By translating elements such as team identity, host locations, and drivers into graphic expressions, each release contributes to an evolving, connected narrative.
Where Formula 1 and Fashion Converge Today
Beyond competition, Formula 1 has evolved into a global cultural platform that fuses style with entertainment. Tommy Hilfiger has played a pioneering role in this transformation since the 1990s, bringing fashion and storytelling into the paddock. In recent years, the brand has further expanded its presence through initiatives such as its sponsorship of F1® The Movie (2025).
The collaboration with the Cadillac Formula 1 Team represents a new chapter in American innovation and cultural influence within the sport. It was also announced that Sergio Pérez has been appointed Global Menswear Ambassador as part of this partnership.
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