On March 9, American sports brand Vans announced the launch of “Off The Wall,” a global campaign centered on the Authentic — the silhouette that has long defined the brand. The campaign revisits the model’s six-decade relationship with culture and the communities that have shaped it.
From Slogan to Worldview
“Off The Wall” has been Vans’ rallying cry for decades. But this campaign digs deeper, interrogating what the phrase truly means. Individuality. Creative defiance. The instinct to build culture rather than wait for permission to be part of it — that ethos sits at the heart of what Vans is presenting here.
The Shoe That Started It All, Back in 1966
The Authentic was born in 1966 as an understated deck shoe. It didn’t stay quiet for long. Adopted by skateboarders on the streets of California, it quickly became a vehicle for self-expression. Over the six decades that followed, it found its way onto the feet of artists, creators, and outsiders, evolving into a global icon in the process. 2026 marks the anniversary of that journey.
A Cast Where Music Meets Skate Culture
The campaign features influential figures from the worlds of music, skateboarding, and culture. The visuals were shot by photographer Rosie Marks.
Among those featured are seven-time Grammy Award winner SZA; Hayley Williams of Paramore (three-time Grammy winner); Franz Lyons of Turnstile (two-time Grammy winner); Travis Barker; and professional skateboarders Lizzie Armanto and T-Funk.
While each of them comes from different fields, they are united by their role in shaping culture through their own distinctive forms of expression.
Availability
The Vans “Off The Wall” Authentic pack goes on sale Thursday, March 12, at Vans retail locations and Vans.com. Additional colorways are set to drop on Thursday, April 2.
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