K-pop powerhouse TWICE has been announced as the latest face of a new Valentine’s Day campaign by Victoria’s Secret PINK, marking a renewed collaboration ahead of the 2026 season. The campaign features four members—Nayeon, Jihyo, Momo, and Tzuyu.
A Collaboration Sparked by the 2025 Fashion Show
The partnership traces its origins back to the group’s appearance at the Victoria’s Secret Fashion Show in fall 2025. TWICE made history at the event as the first K-pop girl group to take the stage, delivering a performance while also appearing on the runway. Their presence brought a fresh cultural dynamic to the show and generated strong global attention.
Among the most talked-about moments was Tzuyu’s appearance in a signature PINK item, which quickly gained traction across social media platforms. The organic buzz resonated particularly with younger audiences, helping amplify interest in PINK’s youth-focused segment. What began as a single appearance subsequently evolved into a full-scale campaign collaboration.
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Spotlight on the “Wink” Valentine’s Collection
The new campaign centers on PINK’s Valentine’s Day “Wink” collection. Designed to balance everyday functionality with playful, flirty silhouettes, the lineup reflects the spirit of the season while remaining versatile enough for year-round wear. This combination of practicality and lighthearted design forms the core appeal of the collection.
Campaign visuals highlight the distinct personalities and style sensibilities of each member, while reinforcing PINK’s approachable, pop-driven brand identity.
TWICE at a New Stage After Their 10th Anniversary
TWICE marked a major milestone in 2025 with their 10th anniversary, accompanied by a commemorative album release and appearances at major music festivals. These activities underscored both their artistic maturity and sustained global relevance. Rather than serving solely as a retrospective moment, the anniversary functioned as a transition point toward a new phase of their career.
The Valentine’s Day campaign with Victoria’s Secret PINK symbolically represents this next chapter. As TWICE continues to expand beyond music into fashion and broader cultural spaces, the group positions itself not as an act looking back on past achievements, but as one actively redefining what comes next. After a decade together, TWICE now stands at the threshold of another evolving stage in their global journey.
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