On July 9, American Exchange Group, a conglomerate of accessories design, manufacturing, wholesale, licensing, and brand-building companies, announced that it had acquired Island Surf Company, a casual footwear brand.
This partnership will make Island Surf Company a division of White Mountain Footwear, which was acquired by American Exchange last January. By leveraging White Mountain’s established infrastructure, procurement capabilities, retail partners, and industry expertise, Island Surf Company aims to grow further and expand its market presence.
Island Surf Company was established in 2008. Dedicated to creating high-quality, comfortable footwear that embodies the essence of island living, the company offers lightweight and durable styles inspired by the sea. The company also uses proprietary technology to produce products with comfort, performance, and support economically. The men’s, women’s, and kids’ lineups are available at affordable prices and are carried in the U.S. on its website, on Amazon, and in various malls and retail chains.
Joe O’Brien, current CEO of Island Surf Company, will continue to lead the brand and facilitate cooperation with White Mountain.
In a statement, O’Brien said, “We are excited to join forces with American Exchange Group. This acquisition marks a new chapter for Island Surf Company, allowing us to expand our footprint and bring our coastal-inspired footwear to a broader audience. We look forward to leveraging our shared strengths to enhance our product offerings and deliver exceptional value to our customers.”
“We see tremendous potential with the acquisition of Island Surf Company,” commented Alen Mamrout, CEO of American Exchange Group. “The synergy between White Mountain and Island Surf Company will allow us to broaden the brand’s reach and transform it into a complete lifestyle brand. There are extensive opportunities to expand Island Surf Company into various categories through strategic licensing, utilizing our shared resources and expertise to maximize its market impact and appeal.”
The financial terms of the acquisition were not disclosed.