On July 16, Swarovski, renowned for its crystal jewelry, announced the appointment of singer and actress Ariana Grande as its new brand ambassador.
Ariana Grande appeared on the red carpet of this year’s MET Gala in a fantastic Loewe dress, followed by a stunning performance at the after-party. Recently, she has been making a powerful presence not only as a singer and actress but also as a fashion icon.
Commenting on her appointment as ambassador, Ariana Grande said, “I am thrilled to be Swarovski’s Brand Ambassador. It’s an honor to represent a House that shares my passion for creativity, pushes the boundaries beyond the world of jewelry, and promotes values of unapologetic self-expression. I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle.”
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Giovanna Engelbert, Global Creative Director of Swarovski also commented, “Ariana’s charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world, and I am thrilled that she is joining us as Brand Ambassador. Ariana is a brilliant artist whose creativity shines through her songwriting and vocal performances as well as her personal style. I look forward to engaging in inspiring creative dialogues together.”
Swarovski opened a new store in Piazza del Duomo in Milan this April. The company has also opened new flagship stores in major cities worldwide, including New York and Seoul, as part of its strategy to enhance brand presence in the global market.