On August 26th, French Maison Rabanne announced that supermodel Gigi Hadid had been appointed the global ambassador for their new fragrance, “Million Gold For Her.”
“Million Gold For Her,” the latest addition to Rabanne’s fragrance collection, is a completely new fragrance that captures the most captivating and exhilarating facets of femininity in a luxurious bottle adorned with the brand’s signature XL link jewelry.
Gigi Hadid, who has taken on the role of global ambassador, is one of today’s top models and a multifaceted icon who also thrives as a television host and entrepreneur. Maximizing her individuality, she holds considerable influence with over 78 million followers on Instagram. In this campaign, Gigi will carve a new chapter in Rabanne’s history, embodying the powerful and fearless femininity represented by the golden-hued fragrance.
In a captivating campaign set to Beyoncé’s “Pure/Honey,” Gigi Hadid shines in a dazzling golden Rabanne dress adorned with Swarovski crystals. Directed by Mert Alas and Manu Cossu, the campaign celebrates female empowerment, with Gigi’s performance epitomizing the bold, unapologetic spirit of “Rabanne-ness.”
Regarding her appointment, Hadid stated, “Million Gold for her reminds me of how Rabanne feels as a Maison. It´s powerful and beautiful, with rose, lavender and a salty mineral musk undertone. I love the balance. I think that a lot of my personality has masculine tinges to it, so I Iike the mix of feminine and masculine elements in a fragrance.”
Rabanne’s Vice President, Jerome Leloup, commented, “Gigi brings the spirit of our legacy. In her, I see similarities with Monsieur Rabanne’s iconic muses – from Jane Birkin to Jane Fonda as Barbarella. She also brings her own distinct personality that makes her the perfect embodiment of the modern Rabanne woman.”
The new fragrance “Million Gold For Her” is available in 30ml, 50ml, and 90ml sizes, along with a 200ml refill, body lotion, and deodorant spray.
FOR MILLION GOLD FOR HER