On September 11, Chanel announced that Hollywood actress Margot Robbie had been chosen as the new face of their iconic fragrance, Chanel N°5. Robbie has been an ambassador for Chanel since 2018 and has previously appeared in campaigns for Chanel Gabrielle perfume. However, this new role for N°5 marks another significant step in her relationship with the brand.
Regarding her appointment, Robbie commented, “I think Chanel N°5 is one of the most iconic fragrances in the world. It’s incredible to be a part of it. There’s such an impressive lineage of women who’ve been associated with the fragrance over the years. I am very honoured to be joining that long list of incredible talents.”
In taking on the role as the face of Chanel N°5, Robbie follows in the footsteps of another Australian actress, Nicole Kidman, who also starred in a previous campaign for the fragrance. Other renowned actresses who have represented the scent include Marion Cotillard and Catherine Deneuve.
Chanel has highly praised Robbie for her career as both an actress and a producer. In addition to her global success with the movie Barbie, she has played key roles such as Sharon Tate in Quentin Tarantino’s Once Upon a Time in Hollywood, Naomi Lapaglia in Martin Scorsese’s The Wolf of Wall Street in 2013, and Tonya Harding in I, Tonya, for which she received an Oscar nomination and also appeared in Babylon. Robbie is not only an actress but also leads her own production company, LuckyChap, through which she supports films and TV projects that highlight female stories, voices, and emerging filmmakers.
In their statement, Chanel described Robbie as “An Academy Award-nominated actress and a visionary producer. Margot Robbie is a woman who has decided to create the conditions for her own accomplishments, always with the desire to tell stories carried by strong female figures in mind.” The statement continued, “Her career as an actress and producer is impressive, her aura is irresistible, and her charisma, both powerful and serene, resonates in every way with the unique character of the iconic N°5.”
The new Chanel N°5 campaign featuring Margot Robbie is set to be released this October. As the holiday season approaches, all eyes are on Chanel to see what kind of performance they will deliver.