American luxury jewelry brand David Yurman has launched its 2024 holiday campaign, showcasing its most influential cast to date. This year’s campaign includes actors Sterling K. Brown and Hero Fiennes Tiffin, models Winnie Harlow and Arizona Muse, NBA player Kyle Kuzma, and global ambassador Iris Law.
Centered around the theme of “joy,” the campaign begins at David Yurman’s flagship store on 57th Street in New York City. The story unfolds through an elevator journey, taking viewers on a festive tour of holiday scenes across the city, capturing moments of celebration. Photographer Anthony Seklaoui brings this campaign to life with visuals that are both delicate and powerful, highlighting the brand’s dedication to art and creativity.
The campaign showcases some of David Yurman’s iconic collections, including the Sculpted Cable, Chevron, Curb Chain, and Madison lines. Each design is inspired by the “Cable” motif, which draws influence from the Metropolitan Museum of Art in New York. This motif lies at the core of the brand’s DNA, embodying the essence of New York City.
David Yurman’s Chief Marketing Officer, Carolyn Dawkins, commented, “We are constantly inspired by the energy of New York City.”
“So it felt right to shoot this Holiday campaign in the home of our brand and flagship 57th Street store, with ambassadors that embody that same connection to creativity and culture. We have watched the brand grow here for the last 50 years and it is remarkable to see our longstanding consumers as well as new ones finding as much inspiration as we do in this evolution.”
The holiday campaign is set to be released on David Yurman’s official website and social media channels, as well as through ad campaigns running until the end of the year.