On April 26, Angara, the fine jewelry brand with over 300 years of gemstone expertise, officially announced its entry into the Indian market. Having established a strong presence across the United States, the United Kingdom, and Australia—and serving more than one million customers globally—Angara now sets its sights on tapping into India’s growing demand for personalized fine jewelry.
Founded in 2005 by Indian-origin entrepreneurs Ankur Daga and Aditi Daga, Angara is renowned for blending centuries-old gemstone craftsmanship with modern technological innovation. Having surpassed $100 million in sales without any external funding, the brand now targets a $1 billion valuation within the next five years.
Commenting on the India expansion, Co-Founder and CEO Ankur Daga stated, “India’s jewellery market is at a fascinating inflection point. Consumers today are more discerning, more informed, and are looking for jewellery that goes beyond convention. We have spent nearly two decades perfecting the online jewellery shopping experience for customers across the world, combining centuries of expertise with state-of-the-art technology. Now, we bring that experience to India, offering exceptional quality, unmatched customisation, and designs that celebrate individuality.”
Co-Founder Aditi Daga added, “For too long, the Indian market has had to choose between traditional gold jewellery and premium luxury brands that come with exorbitant markups. Angara fills this gap by offering high-quality, customizable jewellery that is elegant, personal, and attainable. Fine jewellery should be as unique as the person wearing it, and our made-to-order approach ensures that every piece tells its own story.”
India’s jewelry market, currently valued at over $100 billion, has long been recognized as one of the world’s leading centers for jewelry craftsmanship. However, in recent years, jewelry has evolved from a symbol of wealth and heritage into a means of personal expression and emotional investment. Amid ongoing shifts between natural and lab-grown diamonds, colored gemstones are emerging as the next significant investment frontier.
Angara is well-positioned to capitalize on this trend, having earned global recognition as a leading authority on colored gemstones such as rubies, sapphires, and emeralds. The brand’s made-to-order model allows customers to personalize every detail—from gemstone selection and carat weight to metal type and setting—offering a deeply personal jewelry experience.
Another core strength lies in Angara’s vertically integrated business model. By managing every step in-house—from gemstone sourcing and design to manufacturing, quality control, and fulfillment—Angara ensures price transparency, superior craftsmanship, and ethical sourcing, values increasingly prioritized by modern luxury consumers.
In India, the brand will leverage its globally honed vertically integrated online model as the foundation for expansion. Offering AI-driven personalized recommendations alongside extensive customization options, Angara aims to redefine the jewelry purchasing experience through a digital-first approach. Furthermore, the brand plans to open physical experience stores, reinforcing its commitment to an omnichannel strategy.
With price transparency, exceptional craftsmanship, and an unwavering focus on personalization, Angara seeks to establish a new standard for fine jewelry experiences in the Indian market.
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