New York’s iconic landmark, Saks Fifth Avenue, has once again marked the beginning of the holiday season with its dazzling holiday window display.
This year’s theme, “Winter Wonderland,” is on display through January 5, 2025. The holiday windows celebrate Saks’ 100th anniversary, offering a special showcase fitting for this milestone season.
A Fusion of Fashion and Winter Fantasy
This year’s display features exquisite works from world-renowned luxury brands such as Prada, Oscar de la Renta, Valentino, and Loewe. The windows are adorned with oversized snowflakes, reflective silver floors, and intricate designs that enhance the artistry of each piece. Adding to the enchantment is the shimmering dichroic film, creating a dreamlike atmosphere that transports visitors to a magical winter scene.
Surrounding the windows, the building’s exterior is beautifully illuminated, with light-adorned facades and sparkling garlands. Oversized “Saks” logos and a medley of holiday music create a vibrant and festive ambiance, captivating visitors day and night.
Inside the flagship store, the holiday spirit continues with a lineup of exclusive seasonal experiences. Starting December 5, the “Saks Fifth Avenue High Jewelry Collection” exhibit will debut, accompanied by the Saks Holiday Market, Ralph’s Coffee holiday pop-up, and festive menus at L’Avenue at Saks. These offerings ensure that guests can indulge in unique and memorable holiday experiences.
Emily Essner, Saks’s Chief Marketing Officer, remarked, “The holiday season is a special and important time for Saks, and we are excited to debut our holiday windows, which aim to inspire customers through a compelling fashion narrative. As a leading luxury destination in our 100th year, we are focused on delivering a memorable holiday shopping experience and spreading joy through new, only-at-Saks offerings.”
The Saks holiday windows are not only a signature part of New York’s winter landscape but also a vital initiative that embodies the brand’s essence. This year’s display is a tribute to the past, honoring Saks’ rich history, while boldly looking to the future with innovation and elegance.