On April 29, Saks Fifth Avenue announced the launch of “Saks on Amazon,” a new curated storefront on Amazon Fashion’s Luxury Stores platform, dedicated to luxury fashion and beauty. This new shopping experience aims to deliver a refined selection of luxury brands curated by Saks directly to Amazon’s customers.
The Saks on Amazon storefront features an assortment of prestigious brands, including Dolce & Gabbana, Balmain, Etro, Stella McCartney, Giambattista Valli, Erdem, Fear of God, Jason Wu Collection, Rosetta Getty, and Johanna Ortiz, alongside skincare brands Chantecaille and La Prairie. The selection spans women’s and men’s ready-to-wear, beauty, shoes, handbags, and accessories, with additional brands scheduled to join the platform in the coming months.
Saks on Amazon also introduces digital window displays inspired by the iconic windows at Saks Fifth Avenue’s New York flagship. These digital showcases allow customers to experience window shopping online, seamlessly adding featured items directly to their carts.
Emily Essner, President & Chief Commercial Officer at Saks Global, emphasized the significance of the launch, saying it marks a new chapter in luxury retail for the company.
She noted, “We’re excited to introduce a new shopping experience that gives Amazon customers the opportunity to discover a distinctive luxury assortment selected by the experts at Saks Fifth Avenue.”
Essner added that the collaboration reinforces Saks Fifth Avenue’s leadership in luxury curation and reflects its dedication to creating personalized experiences. “We are delighted to collaborate with an incredible group of forward-thinking brand partners for launch, and we look forward to expanding selection with additional brands as we evolve the experience,” she said.
Jenny Freshwater, Vice President of Amazon Fashion, Fitness and Creators, echoed the excitement about the partnership. She explained, “We know that Amazon customers are eager to shop these brands in Luxury Stores.”
Freshwater added that the initiative supports Amazon’s broader mission to enhance its luxury offerings while maintaining a premium shopping experience tailored to a diverse customer base.
The launch campaign, “Saks Arrives on Amazon,” features six playful vignettes directed by Emmy Award-winning filmmaker Max Siedentopf. Scenes include Stella McCartney Ryder bags descending from the sky, hanging from umbrellas, expressing a whimsical view of luxury arriving at home. This creative concept has also been brought to life through a dedicated window installation at Saks Fifth Avenue’s flagship location on Fifth Avenue.
Order fulfillment will be handled by Saks, while customer service and returns will be managed by Amazon’s Luxury Stores team.
This strategic partnership marks a new chapter in luxury e-commerce, combining Amazon’s strengths in convenience and speed with Saks’ expertise in brand curation and personalized service.
Copyright © 2025 Oui Speak Fashion. All rights reserved.