Calvin Klein has announced the launch of its first-ever shapewear collection, Calvin Klein Shapewear. Having long dominated the underwear market, the brand now introduces an innovative line that blends shaping functionality with sensuality.
The collection is divided into two categories: foundation styles and fashion styles. The foundation styles include essential items such as no-show thongs, briefs, mid-thigh shorts, bodysuits, leggings, and slips, all available in four levels of compression to cater to different shaping needs.
The lightest compression level, “Second Skin Smoothing,” features seamless edges and lightweight microfiber, offering an almost bare-skin feel. “Stay Put Mesh” incorporates breathable microfiber mesh to provide medium-level support. “Stay Put Stretch” is crafted from silky microfiber, delivering firm shaping for enhanced contouring. For the highest level of compression, “Secure Sculpt” offers targeted zone support and ultra-firm shaping for maximum sculpting effects.
Meanwhile, the fashion styles stand out with Calvin Klein’s signature logo and lace detailing. Designed for versatile wear, some pieces can be styled as outerwear, with attention given to color and intricate details. Notably, “Icon Shapewear” integrates the iconic logo waistband with strategically placed compression zones, while “Sensual Stretch Lace” enhances its sleek design with delicate lace detailing for a sensual touch.
Regarding this new shapewear collection, Eva Serrano, Global Brand President of Calvin Klein, stated: “This is a step forward in our product strategy — elevating a traditionally functional garment into an essential, confidence-boosting staple that enhances both form and feeling. At Calvin Klein, we are redefining style, comfort and sensuality, seamlessly blending them to create modern solutions that empower and inspire consumers around the world.”
For the campaign, actress Eve Hewson has been selected as the face of the collection, with Charlotte Wales directing and photographing the visuals. Hewson showcases various shapewear pieces in the campaign, which is currently being released across Calvin Klein’s official social media platforms.
The Calvin Klein Shapewear collection officially launched in March and is now available for purchase on calvinklein.com and in Calvin Klein stores worldwide.
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