On May 8, PVH Corp., the U.S.-based parent company of Calvin Klein and Tommy Hilfiger, announced the appointment of David Savman as Calvin Klein’s Global Brand President. His predecessor, Eva Serrano, will stay on as an advisor through the end of the year to support the transition.
Savman, who joined PVH in 2022, is currently the company’s Global Head of Operations and Chief Supply Chain Officer. In 2024, he also served as interim CEO of PVH Europe, where he led a major business restructuring in the region. With this appointment, he will hold both his current role and the new brand leadership position until a successor is named.
Stefan Larsson, CEO of PVH Corp., credited Serrano’s leadership for aligning Calvin Klein as a unified global brand. Building on this foundation, Savman, who has demonstrated strength in both operations and brand strategy, was selected to lead the next phase of the brand’s growth, centered around its iconic DNA.
Going forward, Savman will collaborate closely with Jonathan Bottomley, Calvin Klein’s Chief Marketing Officer, and Veronica Leoni, who leads the brand’s creative vision, to further solidify and execute the brand’s global strategy. Together, they aim to enhance product, marketing, and commercial strategies to elevate Calvin Klein’s appeal for future generations.
“I’m thrilled to lead the talented Calvin Klein team,” said Savman in a statement. “Together with our global partners, we have a powerful opportunity to build on the strong momentum underway by tapping into the brand’s iconic DNA to drive even greater desirability as we shape Calvin Klein for future generations.”
Serrano also shared her thoughts, stating, “I’m incredibly proud to have been a part of this extraordinary brand journey where we have built the global foundation to unlock future growth, and I look forward to seeing the team take this forward.” She will serve as a key bridge to ensure a smooth and strategic leadership transition.
In an industry where brand presidents are typically drawn from creative or marketing backgrounds, the appointment of Savman, whose expertise lies in supply chain and operational strategy, signals a strategic shift for Calvin Klein. His elevation to the role marks a pivotal moment in the brand’s evolution toward becoming a more execution-driven and globally integrated powerhouse.
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