Southern France-rooted fashion brand Jacquemus has partnered with Air France to design exclusive loungewear for the airline’s first-class cabin, La Première. While Air France has previously collaborated with renowned designers for crew uniforms, this marks the first time a designer has created sleepwear specifically for passengers.
The newly unveiled set, called “Le Pyjama,” is a navy-blue cotton ensemble. It features Air France’s iconic winged seahorse emblem embroidered on the chest, while the back is adorned with a grosgrain ribbon bearing the Jacquemus logo.
The top comes in two styles—a tailored V-neck and a regular-fit crewneck—and is available in four sizes, from S to XL. Each set is presented in a cotton poplin pouch shaped like a pillowcase, available in red or blue. Designed for comfort both in the air and at home, the loungewear reflects Jacquemus’ signature minimalist and refined aesthetic.
In addition to the loungewear, the revamped La Première experience includes luxurious amenities such as bedding by Dumas Paris, an amenity kit by Sisley, and exclusive cocktails crafted by mixologist Matthias Giroud. Air France has also introduced a signature scent, AF001, created by Francis Kurkdjian, which is used in its La Première lounges and suites—bringing a sensory depth to the luxury travel experience.
The Jacquemus-designed loungewear is scheduled to launch in spring 2025. By reimagining even the smallest details, this partnership represents a new chapter in luxury air travel—one where fashion and aviation merge to elevate every moment on board.
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