On March 28, Nike announced the launch of its new apparel collection, “Everyone Watches Women’s Sports™,” in collaboration with media and commerce brand TOGETHXR. Through this renewed partnership, the two companies reaffirm their shared commitment to supporting the future of women athletes by focusing on four core pillars: innovation, inspiration, investment, and visibility for the next generation.
The collection includes a soft and structured heavyweight cotton T-shirt, a midweight French terry hoodie, and a relaxed-fit, mid-depth club cap. Available in two colorways — Off Noir (black), inspired by TOGETHXR’s original dark-toned tee, and Sail (white), the brand’s first lighter-toned edition — the lineup delivers everyday comfort with a strong message.
Shedding Light on Women’s Sports: TOGETHXR’s Vision and Mission
TOGETHXR is a media and commerce company founded by Nike athletes Alex Morgan, Sue Bird, Chloe Kim, and Simone Manuel. Built around the culture of women’s sports, the brand tells authentic stories that amplify diverse female voices and elevate their presence on the global stage.
Despite women making up 44% of sports participants, media coverage of women’s sports still accounts for less than 16%. TOGETHXR confronts this imbalance by integrating culture, activism, lifestyle, and sports into its storytelling, offering a broader and more accurate portrayal of women in sports and beyond.
At the heart of the new collection is TOGETHXR’s powerful slogan: “Everyone Watches Women’s Sports.” Far more than just a phrase printed on clothing, it embodies a mission to increase visibility, recognition, and respect for women athletes around the world.
Jessica Robertson, TOGETHXR’s Chief Content Officer and co-founder, shared the following statement about the collaboration: “TOGETHXR was created to amplify the voices of women athletes and to show the world that women’s sports are not just something to be watched, but something to be centered and invested in. This partnership with Nike allows us to take our mission to the next level. We will not only create access to new and exciting products on a global scale, which we know women’s sports fans so greatly seek, but will also build a future where women’s sports receive the respect, resources and investment they truly deserve.”
This is not the first collaboration between Nike and TOGETHXR. In December 2023, the two brands partnered on a special edition of the Nike G.T. Hustle 3, launched to commemorate the highly anticipated women’s college basketball rematch between USC and UConn. The campaign highlighted two star athletes and Nike NIL signees, JuJu Watkins and Paige Bueckers.
The new Nike x TOGETHXR “Everyone Watches Women’s Sports™” apparel collection is now available at nike.com, the Nike App, togethxr.com, and at select Nike stores and Dick’s Sporting Goods locations across the United States.
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