An image of a Tiffany blue sneaker box with the Nike trademark suddenly appeared on the official Instagram page of Nike and Tiffany & Co on January 29th.
The post was an announcement of a collaboration between the two companies. Actually, it is the first time a luxurious jeweler worked together with a footwear brand.
The collaboration quickly went viral on social media, along with a full-page ad taken out in The New York Times with the tagline “A Legendary Pair.”
Though Nike has worked with many luxury brands such as Louis Vuitton, Supreme, Sacai, Jacquemus, Off-White, and Comme des Garçons, this is the first time to collaborate with Tiffany & Co.
The commemorative “Legendary Pair” collection will include the collaboration sneaker “Air Force 1 1837” and an exclusive sterling silver accessory collection. “Air Force 1 1837” is a special edition produced to commemorate the 40th anniversary of the birth of AF1(Air Force 1), and the model name “1837” is named after the founding year of Tiffany & Co.
While many sneaker enthusiasts were waiting for the details, Tiffany & Co. released the look today on the brand’s official Instagram.
The sneaker is made of black suede and comes with iconic Tiffany Blue Swoosh. “Tiffany” is embroidered on the shoe’s tongue, and a silver plate with both brand names is screen-printed on the heel. The details unique to collaboration with a jewelry brand are very distinctive. The sneaker is priced at $400 and its size is available from US 3.5M to 18M.
The limited sterling silver accessory collection also includes a T&Co whistle, a Nike x Tiffany shoe cleaning brush, and a shoehorn. Each item is engraved with the logos of both brands and ranges in price from $250 to $475.
Since LVMH’s acquisition, Tiffany has come up with a number of ideas to shed its antiquated image and attract younger customers. Including the release of Tiffany’s first NFT collection “NFTiff” and welcoming Beyoncé and Jay-Z as brand ambassadors in the past few years.
According to the press release, the Nike and Tiffany & Co “Legendary Pair” collection will be available in limited quantities starting March 7th at two Tiffany locations in New York City, including its Flagship Next Door SoHo store, along with the Nike Snkrs app and, “select Nike partner retail stores in North America. At the same time, an exclusive accessories collection will be available on Tiffany & Co.’s official American online store.