Tiffany & Co. Opens New Flagship Store in Mexico City — Introducing Latin America’s First Blue Box Café

On May 1, Tiffany & Co., the luxury jewelry maison under the LVMH Moët Hennessy Louis Vuitton, opened a new flagship store in the prestigious Masaryk district of Mexico City. This latest opening marks a significant milestone in the brand’s continued expansion and deepened presence in the Latin American market.

Spanning 878 square meters, the new store is reminiscent of Tiffany’s Fifth Avenue flagship in New York, The Landmark. Its exterior is adorned with handcrafted ceramic tiles featuring a signature Tiffany Blue gradient, paying homage to Louis Comfort Tiffany’s iconic mosaic works. The façade also features mosaic birds inspired by Jean Schlumberger’s legendary Bird on a Rock, adding a poetic tribute to the maison’s design heritage.

Stepping inside, visitors are welcomed by Tiffany’s most iconic jewelry collections, including Lock, HardWear, T, and Knot. The space also includes dedicated watch displays and a High Jewelry salon. The interior design celebrates a harmonious blend of American modernism and Mexican artistry, with ceramic wall pieces by local artists Mauricio Paniagua and Tony Moxham, and custom lighting designed by Perla Valtierra.

Adding to the elevated experience are private salons, a bar area inspired by the Palacio de Bellas Artes, and a signature diamond vitrine—each detail thoughtfully curated to immerse guests in Tiffany’s world of refined luxury.

Notably, the opening also marks the debut of Latin America’s first Blue Box Café. Realized in collaboration with renowned Mexican chef Edo López, the café offers a sophisticated dining experience that fuses Tiffany’s aesthetic with local culinary traditions, serving from breakfast through to afternoon tea.

More than just a retail destination, the new flagship represents a strategic cultural anchor for Tiffany & Co. in a region poised for continued growth. By merging the maison’s design language with the creative pulse of Mexico, the store signals a new chapter in the brand’s journey—one where global heritage and local sensibility are woven into a unified luxury experience.