ALOHAS Opens First U.S. Flagship Store on Elizabeth Street in New York

Barcelona-based sustainable fashion brand ALOHAS has officially opened its very first U.S. store in New York. Located at 260 Elizabeth Street in the trendy Nolita district, the store marks the brand’s bold entry into the American market. On its official Instagram account, the brand announced, “We’ve made it to the Big Apple,” signaling the beginning of a new chapter for ALOHAS.

“After crossing the seas, now it’s official: our very first U.S. store is open at 260 Elizabeth Street, New York. Come say hola!” the brand wrote, inviting New York’s fashion lovers to visit the new space.

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Founded in 2015 in Hawaii with a mission to reinvent the classic espadrille, ALOHAS has since relocated its base to Spain and expanded its offerings to include fall/winter collections, ready-to-wear, and accessories. The brand is known for blending trend-forward silhouettes with timeless essentials, all while maintaining a deep commitment to sustainability.

All of ALOHAS’s products are designed in Barcelona and handcrafted by skilled artisans in Spain and Portugal. By keeping production local, the brand ensures ethical labor practices and high-quality standards, reinforcing its dedication to sustainable and transparent manufacturing.

While ALOHAS initially built a global fanbase through its online presence, it has recently been expanding its physical retail footprint. Just days before the New York opening, the brand launched another new store in Amsterdam. With this dual expansion, ALOHAS continues to strengthen its global presence—one city at a time.