Louis Vuitton, the French luxury maison, has officially signed a partnership agreement with Real Madrid, one of Spain’s most prestigious sports clubs. Rumors of this collaboration had been circulating since February, and the partnership has now been confirmed. The agreement covers the men’s and women’s football first teams as well as the men’s basketball team. Louis Vuitton will be responsible for designing the complete formal wardrobes worn by players during travel and official appearances.
This marks the first time Louis Vuitton has provided a full head-to-toe look for athletes. The collection, overseen by Pharrell Williams, Creative Director of Menswear at Louis Vuitton, includes suits, shoes, accessories, and travel luggage. Combining functionality and comfort with the maison’s signature elegance, the collection features items crafted in Louis Vuitton’s iconic Monogram canvas, accented with club colors and customizable leather charms engraved with player names. Travel items include the Horizon 55 carry-on, the Keepall duffle, and the Christopher backpack.
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The partnership signifies a new milestone in Louis Vuitton’s ongoing expansion into the world of sports. The brand has previously collaborated with FIFA to create the trophy trunk for the World Cup, as well as with the NBA, Formula 1, and the America’s Cup. However, this is the first time it has entered into a formal partnership with a sports club team.
Pietro Beccari, Chairman and CEO of Louis Vuitton, commented: “We are proud to support a Club whose history is marked by excellence and which continues to inspire generations. Louis Vuitton and Real Madrid share values that have driven them to the top of their respective fields, propelled by a relentless pursuit of excellence, a spirit of innovation, and a commitment to transcend limits.”
Emilio Butragueño, Director of Institutional Relations at Real Madrid, added: “At Real Madrid, we regard excellence as the essential way to stay at the top. The same philosophy defines a brand as iconic in the fashion industry as Louis Vuitton. We have both succeeded in transcending time, and not only share the responsibility to build a lasting legacy, but also to inspire the world beyond our respective industries.”
While the collection will not be available for public purchase, fans will be able to experience elements of the collaboration through Louis Vuitton’s “Mon Monogram” service, allowing for personalization of classic luggage pieces with club colors and initials. This collaboration is not only exclusive in terms of product availability but also redefines luxury as an experiential value in contemporary fashion.
As the worlds of luxury and sport continue to intersect, this partnership sets the tone for a new era of creative synergy.
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