French beauty giant L’Oréal announced a strategic collaboration with OpenAI, the company behind ChatGPT, on June 17 during VivaTech 2026 in Paris.
Tag: Partnership
On June 9, global brand platform Authentic Brands Group (ABG) announced a strategic partnership with Flywheel, a provider of commerce and technology solutions.
On May 27, Gucci announced a partnership with Alpine Formula One Team, becoming the first luxury fashion house to serve as title partner of a team competing in Formula One.
On May 27, German premium fashion brand BOSS announced its appointment as the official businesswear partner of the U.S. Men’s National Soccer Team.
L’Oréal Luxe, the luxury division of L’Oréal Groupe, announced on May 12 an exclusive partnership with DATALAND, a new AI-focused art museum set to open in Los Angeles this summer.
On April 23, San Francisco-based denim brand Levi’s® announced a collaboration collection with U.S. Soccer.
On April 16, French luxury group Kering announced that it has entered into a strategic partnership with China-based fashion group ICCF.
On April 13, the German fashion brand BOSS announced that it will become the official lifestyle outfitter of the Australian Open starting in 2027.
On March 16, Christian Dior Couture and UNESCO renewed their partnership to advance the empowerment of women leaders and the transmission of savoir-faire.
On March 17, French beauty company L’Oréal announced the expansion of its AI partnership with U.S.-based semiconductor leader NVIDIA. The initiative aims to fundamentally redefine beauty and skincare development through AI-driven computational chemistry.