AMIRI has unveiled its new New York City flagship in SoHo. In this space, the Los Angeles roots of the brand meet the distinct character of Manhattan, in a design that speaks to two cultural epicenters of the United States.
Moving just across Greene Street from its original location, opened in 2021, the 5,254-square-foot store has been envisaged by founder and creative director Mike Amiri, drawing inspiration from open-plan California homes and the ever-shifting scenography of Hollywood.
Courtesy of AMIRI
Summary
- AMIRI opens a new 5,254-square-foot SoHo flagship at 71 Greene Street, moving across the street from its 2021 location
- The space was envisaged by founder and creative director Mike Amiri, inspired by open-plan California homes and the scenography of Hollywood
- Green and honey onyx, warm woods, custom textiles and Art Deco references connect Hollywood’s Golden Age with New York’s Jazz era
- Vintage and custom furnishings blur the line between retail and residence, alongside two original works by artist Chidy Wayne
Scenes from the Same Script
The space unfolds like scenes from the same script — distinct in mood and emotion, yet connected throughout. An interplay of private and public, intimacy and occasion defines the store, where exceptional materials and vintage touches set the backdrop for AMIRI collections for men and women.
Desert Hues, Onyx and an Art Deco Thread
Colors are desert-hued, sun-soaked and rich, rendered through green and honey onyx, warm woods and specially commissioned textiles. An Art Deco thread connects Hollywood’s Golden Age with New York’s iconic Jazz era, with tapestries set in custom boiserie in pomelé wood veneer.
Sconces and a central chandelier, custom designed and fitted for the space by 6:AM Glassworks, echo old Hollywood movie houses and the grand public spaces of New York alike — a sense of event, the theater of the everyday. Two original works by artist Chidy Wayne sit harmoniously within the space, lending it the sensibility of a personal collection.
A New AMIRI Home
The columns of the building’s historic architecture become punctuation, shifting between different scenes — all unified by a floor in juxtaposed wood parquets. Underscoring the notion of home, vintage and custom furnishings are woven throughout the space, blurring the lines between retail and residence, evocative of this as a new AMIRI home.
Store Information
AMIRI SOHO
71 Greene Street, New York, NY 10012
Hours: Monday–Saturday 11:00AM–7:00PM / Sunday 12:00PM–6:00PM
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