Global music icon Rihanna’s beauty brand Fenty Beauty, along with its skincare line Fenty Skin, is set to enter the Indian market officially on August 7 (local time).
The brand’s products will be available both in-store and online through Sephora India and Tira Beauty, retail platforms operated by Reliance Retail Ventures Ltd., India’s largest retail conglomerate. In-store availability spans over 50 Sephora locations across 16 cities nationwide, while Tira’s e-commerce site will offer a full online shopping experience. This strategic expansion was made possible through a partnership with LUXASIA, a leading luxury beauty distributor in the Asia-Pacific region.
With this launch, a wide range of Fenty Beauty and Fenty Skin’s most popular items will be introduced to Indian consumers.
From the makeup collection, signature products such as the Soft’lit Foundation, Match Stix Contour Skinstick, and Gloss Bomb Stix will be available. On the skincare side, the lineup includes the Hydra Vizor Moisturizer with SPF, Fat Water Toner Serum, and Butta Drop Body Cream, catering to a variety of skincare routines from daily use to more intensive care.
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Since its debut in 2017, Fenty Beauty has become a pioneer in the beauty industry by introducing the Pro Filt’r Foundation in over 50 shades, redefining inclusivity and representation in cosmetics. In 2020, the brand launched Fenty Skin, a clean, vegan skincare line designed for all skin types and genders.
Isha Ambani, founder of Tira Beauty, shared her excitement about the launch, stating:
“We are thrilled to bring Fenty Beauty’s iconic and inclusive range through Reliance Retail’s omnichannel presence with Tira and Sephora.”
Guillaume Motte, Global President and CEO of Sephora, shared his expectations for Fenty Beauty’s launch in India, stating: “Fenty Beauty’s presence in India will spark a new era of beauty exploration, expanding inclusivity and ensuring consumers can celebrate their unique beauty with high-performance, accessible products.”
According to a report by the market research firm MarkNtel Advisors, India’s beauty and personal care market is projected to grow at a compound annual growth rate (CAGR) of approximately 11.5% between 2025 and 2030.
Fenty Beauty’s entry into India—a market poised for steady and significant growth—marks a pivotal step in the brand’s continued global expansion.
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