On September 1, Austrian jewelry brand Swarovski unveiled its first Kansai flagship store in Osaka, Japan, located in the bustling Shinsaibashi shopping district. Marking the brand’s 130th anniversary, the new location represents an important milestone in strengthening its presence across Asia.
A Three-Floor Immersion into the World of Light
Spanning 122 square meters across three floors, the store was designed under the creative direction of Giovanna Engelbert, Swarovski’s Global Creative Director. The concept merges futuristic aesthetics with radiant energy, featuring the brand’s iconic swan emblem and signature color palette to create distinct atmospheres on each floor.
The first floor, enveloped in blue tones, showcases jewelry, watches, and accessories. Interactive displays invite customer engagement, while Swarovski Created Diamonds and digital screens highlight the latest collections in dynamic presentations.
The second floor, defined by yellow hues, focuses on home décor and gift items. A curated selection includes tableware from the brand’s collaboration with German porcelain house Rosenthal, alongside limited-edition collectibles and lifestyle products that elevate everyday living.
The third floor, bathed in pink, celebrates Swarovski’s heritage while looking to the future. At its center is the latest Vienna Collection, complemented by iconic lines such as Millenia and Matrix, as well as curated pieces from the Swarovski Creators Lab.
Masaki Suzuki, President of Swarovski Japan, commented: “Swarovski Osaka symbolizes the evolution of our retail strategy. This luxurious space allows customers to fully immerse themselves in the brand’s world, following the success of our Ginza flagship, and marks the next stage of expansion in the Japanese market.”
Positioned alongside Swarovski’s luxury destinations in New York’s Fifth Avenue, Milan’s Duomo, and Seoul’s Dosan Park, the Osaka flagship represents the latest model in the brand’s global retail strategy.
Exclusive Collaboration with A BATHING APE®
To celebrate the opening, Swarovski has launched an exclusive collaboration with streetwear icon A BATHING APE®. The collection blends BAPE’s signature designs with Swarovski’s crystal embellishments, creating a street-luxury crossover available only at the Osaka store. The products will not be available online, emphasizing their exclusivity.
As an added opening promotion, customers who spend over ¥30,000 (tax included) through September 14 will receive a limited-edition mini tote bag and swan pin, while supplies last.
Located in the heart of Shinsaibashi in Osaka, Japan, this dazzling new flagship is more than just a retail store—it is an immersive experience that embodies Swarovski’s next-generation retail strategy.
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