On September 3, Italian sneaker brand Golden Goose announced strong results for the first half of 2025. Revenues rose sharply to €342.1 million, representing a 13% increase at constant exchange rates compared to the same period last year. Adjusted EBITDA reached €113 million, maintaining a healthy 33% margin.
In the second quarter, revenues climbed 14% year-on-year, outpacing the 12% growth recorded in Q1. On the investment side, Hong Kong–based Blue Pool Capital, led by Alibaba co-founder Joe Tsai, acquired a 12% stake in Golden Goose at the start of 2025. Alongside majority owner Permira, which has controlled the company since 2020, the new investor has further reinforced the group’s financial foundation.
By geography, Europe posted the strongest performance with +18%, followed by the United States at +8% and Asia-Pacific at +9%, reflecting balanced expansion worldwide.
Direct-to-consumer (DTC) channels continued to drive momentum, accounting for 77% of total revenues, up from 73% in the first half of 2024. Overall DTC sales grew 19%, with +26% in EMEA, +15% in the Americas, and +14% in Asia-Pacific.
Golden Goose added 10 new stores in the first six months of the year, bringing its global store count to 225. New openings included Singapore, Manila, Ibiza, and Venice, along with a dedicated children’s boutique in Dubai. The company also introduced “Golden Pescheria,” a pop-up concept inspired by Mediterranean fishing villages, launched in resort destinations to enhance storytelling and experiential engagement.
The global sneaker market has slowed in recent years, leaving many brands struggling. Against this backdrop, Golden Goose’s double-digit growth stands out as a remarkable achievement.
Rather than simply selling shoes, Golden Goose has emphasized offering customers the opportunity to “co-create” products. Marking its 25th anniversary this year, the brand has chosen not to stage a lavish celebration. Instead, it is rolling out “Haus” community spaces worldwide, strengthening ties between customers and the brand while cultivating a deeper, more loyal fan base.
Golden Goose Group CEO Silvio Campara said in a statement: “Against a difficult macroeconomic context, our resilient performance in the first half of 2025 reflects the continued global resonance of the Golden Goose brand among its communities.”
He added: “These results confirm the power of the Golden Goose brand, the strength of our DTC and innovation-led strategy and the Co-Creation which keeps on reaching new heights.”
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