On October 28, The Estée Lauder Companies Inc., a global leader in the luxury beauty industry, announced a new strategic partnership with Shopify, one of the world’s leading commerce platforms. Through this collaboration, The Estée Lauder Companies (ELC) aims to modernize its digital infrastructure and deliver next-generation omnichannel experiences across its portfolio of prestige and luxury beauty brands worldwide.
A New Era Driven by Technology and Creativity
This partnership marks a core initiative within ELC’s “Beauty Reimagined” strategy — an ambitious vision to redefine beauty through personalization, agility, and innovation. Together, the two companies will co-develop an integrated commerce ecosystem powered by data and AI, creating a seamless connection between online and offline touchpoints and enabling more dynamic, consumer-centric experiences.
Stéphane de La Faverie, President and Chief Executive Officer of The Estée Lauder Companies, commented: “Shopify is one of the most highly recognized commerce leaders in the world—with a proven commitment to continuous innovation. Through this partnership, we are poised to unlock new levels of consumer centricity and omnichannel shopping experiences. This is only the beginning of our incredible journey to collaborate with the best strategic partners to deliver the absolute best consumer experiences.”
Harley Finkelstein, President of Shopify, also shared his enthusiasm: “The Estée Lauder Companies is a legend in beauty. Together, we’re shaping the next era of retail where iconic brands and world-class technology redefine what’s possible.”
The first phase of this partnership is expected to launch on Shopify in early 2026, focusing on leveraging real-time data and AI-driven insights to deliver highly personalized consumer experiences.
Brian Franz, Chief Technology, Data & Analytics Officer at The Estée Lauder Companies, added: “Shopify is the ideal strategic partner to co-create brilliant and innovative direct-to-consumer experiences to fuel our growth. Shopify will equip us with real-time data, insights and AI-driven capabilities – enabling us to be more agile, meet our consumers where they are, and deliver breakthrough personalization.”
Redefining Beauty Standards Through Omnichannel Innovation
The Estée Lauder Companies continues to push the boundaries of digital and physical integration on a global scale, reshaping how consumers interact with its brands. Operating in over 150 countries and territories, the company’s portfolio includes some of the world’s most renowned names in beauty: Estée Lauder, M·A·C, La Mer, Bobbi Brown, Jo Malone London, TOM FORD, KILIAN PARIS, Dr.Jart+, and DECIEM (The Ordinary, NIOD).
The partnership with Shopify represents far more than a step toward digitalization—it signals a transformation of the entire beauty experience. By creating a fluid and interconnected retail journey across all channels, ELC is strengthening the emotional bond between brand and consumer, ushering in a new global standard for luxury beauty commerce.
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