On November 5, Balmain announced the end of its partnership with Olivier Rousteing, who has served as the house’s Creative Director since 2011.
Appointed at the age of 25, Rousteing became Balmain’s youngest-ever Creative Director and a force of renewal for the storied Maison. Through his connection with the digital generation, the fusion of pop culture and high fashion, and his commitment to diverse casting, he redefined the meaning of modern luxury in the fashion industry. In 2023, just days before Paris Fashion Week, more than 50 looks from his yet-to-be-shown collection were stolen, yet Rousteing and his team managed to stage the show as planned and demonstrated remarkable resilience and unity.
In a statement, Rachid Mohamed Rachid, CEO of Mayhoola and Chairman of Balmain, expressed his deep gratitude: “We are sincerely grateful for Olivier’s outstanding contribution. His visionary leadership not only redefined the boundaries of fashion but also inspired a new generation through bold creativity, authenticity, and an unshakable belief in inclusivity. We are proud of everything accomplished under his direction.”
As Rachid’s words suggest, Rousteing has spent over a decade balancing Balmain’s heritage with contemporary evolution, reshaping the house’s DNA for a new era.
Matteo Sgarbossa, Balmain’s current CEO, also praised Rousteing’s impact, stating: “Olivier has written an essential chapter in Balmain’s history. His passion and contribution will remain an indelible part of fashion history.”
Reflecting on his departure, Rousteing said: “I am proud of everything we’ve achieved over these 14 years and deeply grateful to my team, my family. Balmain has always been my home. As I move forward to a new creative chapter, I will forever hold this time close to my heart.”
A new creative leadership structure at Balmain will be announced in due course.
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