On December 9, Calvin Klein opened its new global flagship store at 530 Broadway in New York’s SoHo district. The return to the brand’s birthplace marks a symbolic milestone in Calvin Klein’s ongoing growth strategy.
The store spans over 3,000 square feet and features a warm, minimalist interior inspired by New York loft apartments. Open wood ceilings, cast-iron columns, and poured concrete floors reflect the cultural and architectural character of SoHo, resonating with the modern aesthetic central to Calvin Klein’s brand identity.
The exterior is finished in the brand’s signature charcoal tone, while seasonal visuals created in collaboration with Perron Studios fill the expansive storefront windows. Inside, the assortment highlights Calvin Klein’s core categories—denim and underwear—alongside men’s and women’s apparel and accessories. Beginning Spring 2026, key styles from Calvin Klein Collection will also be available for limited periods.
To mark the opening, David Savman, Global Brand President, commented: “We are proud to return to one of the world’s most fashionable cities – and the birthplace of our iconic brand – with an elevated retail expression.”
He continued: “This new global flagship, located just steps from our landmark Houston Street billboard, is a tribute to Calvin Klein’s New York heritage. It represents both the evolution of our retail experience and a tangible expression of the world of Calvin Klein. Calvin Klein embodies a distinctive, global way of living that meets culture, and this store is the latest step on our journey of taking our brand to the next level.”
PVH Corp. CEO Stefan Larsson also highlighted the significance of New York to the brand:
“New York is central to the DNA of the Calvin Klein brand. This homecoming is a key milestone as we build Calvin Klein into one of the most desirable lifestyle brands in the world. Step by step, we’re deepening brand relevance, driving consumer engagement, and strengthening brand positioning across North America and globally.”
Design That Captures the Aesthetic Spirit of SoHo
The store’s concept is rooted in the idea of “moving into a historic SoHo loft.”
3D-sculpted sofas and chairs, spiral staircase-inspired forms, and displays constructed from repurposed moving crates add a sense of playful storytelling to the space.
By blending these elements with Calvin Klein’s minimalist aesthetic, the interior becomes more than a retail space—it transforms into a stage on which the brand’s narrative comes to life. A floor-to-ceiling curved digital screen animates campaign visuals, dynamically illustrating the brand’s interaction with culture.
Brand Restructuring and Momentum for Growth
The SoHo flagship follows recent openings in Paris and Tokyo, underscoring the brand’s global strategy to build a premium lifestyle retail presence.
In recent years, Calvin Klein has undergone significant creative and organizational transformation. In 2024, Veronica Leoni was appointed Collection Creative Director, leading the brand’s full return to the runway. Her debut collection—unveiled for Fall 2025—spans men’s and women’s apparel, underwear, and accessories, signaling a renewed creative vision.
Leadership changes have also strengthened the brand’s trajectory. In May 2025, David Savman became Global Brand President, leveraging his extensive experience within PVH Corp. to accelerate brand restructuring and global expansion. PVH’s overall performance has remained solid, with Q2 2025 results showing a 4% year-over-year increase in revenue and earnings surpassing market expectations.
Collectively, these developments demonstrate how Calvin Klein’s revitalized creative direction, leadership structure, and commercial strategy are reinforcing its presence and momentum in the global marketplace.
Copyright © 2025 Oui Speak Fashion. All rights reserved.