December 16, U.S.-based skincare brand YSE Beauty has announced that it has raised $15 million in a Series A funding round. The round was led by investment firm Silas Capital, with participation from L Catterton, Willow Growth Partners, and Halogen Ventures.
The newly raised capital will be used to support expanded distribution across all Sephora stores in the United States, as well as to fuel further growth of the brand’s direct-to-consumer e-commerce business. Since scaling its presence at Sephora in 2025, YSE Beauty has rapidly strengthened its footprint across both retail and DTC channels.
Founded in 2023 by model and entrepreneur Molly Sims, YSE Beauty offers skincare and beauty products designed for women dealing with concerns such as dark spots, hyperpigmentation, sun damage, photo-aging, and acne scars, with a particular focus on women aged 35 and over. The brand was born out of Sims’ own long-standing experience with hyperpigmentation, and its development reportedly involved several years of research and formulation.
Commenting on the funding, founder Molly Sims said: “There is so much synergy between our brand, the brands in the Silas portfolio and L Catterton’s deep strategic knowledge of the category. Both firms deeply understand the kind of women we speak to… what she wears, what she values and how she moves through the world. It feels like a true alignment in vision and audience, making it the perfect fit. This partnership isn’t just strategic – it’s a shared philosophy and a mutual understanding of what’s going to fuel us and where we want to take the brand next.”
Investors have also highlighted the brand’s growth trajectory and community-driven approach. Deborah Benton, Founder of Willow Growth Partners, shared the following comment on LinkedIn:
“As YSE expands across Sephora doors nationwide, scales DTC, and enters its next chapter of growth, we could not be more excited to continue partnering with this exceptional team. This is what happens when authentic storytelling, clinical rigor, and community-first brand building come together.”
With its dual focus on Sephora retail expansion and DTC growth, YSE Beauty is now entering its next phase of development. Its clear positioning around women aged 35 and over, combined with a clinically driven product philosophy, is helping the brand carve out a distinct position within an increasingly competitive skincare market.
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