The ANDAM Fashion Awards, one of France’s leading initiatives supporting emerging designers, has announced its jury for the 2026 edition, welcoming Burç Akyol, Jeanne Cadieu, and Lyas as new members.
This year’s jury will operate under the presidency of Alexandre Mattiussi, founder of AMI Paris, bringing together a diverse group of professionals spanning design, culture, and business.
A Jury Bridging Culture and Business
Newly joining the jury this year, Burç Akyol, Jeanne Cadieu, and Lyas operate beyond the confines of fashion, positioning their work within the intersections of image, culture, and society.
They are joined by a group of guest jurors with diverse backgrounds, including Inès de la Fressange, Lolita Jacobs, Jean-Baptiste Talbourdet-Napoleone, Théo Mercier, Jean-Jacques Picart, Nicolas Santi-Weil, and Sophie Fontanel.
Founded in 1989, ANDAM has long played a key role in supporting the development of emerging designers through financial backing and mentorship. Its evaluation criteria go beyond aesthetic excellence, requiring candidates to demonstrate both a clear brand identity and long-term business viability.
In today’s landscape—where design, image, business, and culture are increasingly interconnected—the central question becomes whether a brand can truly exist and sustain itself. This framework reflects the essential qualities expected of the next generation of designers.
For the 2026 edition, a total prize fund of €700,000 will be distributed. The Grand Prize winner will receive €300,000, while the Special Prize will be awarded €100,000. Additional €100,000 prizes will be granted across categories, including the Pierre Bergé Prize, the Accessories Prize, and the Innovation Prize.
Beyond financial support, winners will benefit from a one-year mentorship led by industry leaders. This guidance spans creative direction, business strategy, and distribution development, offering practical support tailored to each brand’s growth stage. Notably, the Innovation Prize recognizes advancements in areas such as biotechnology, new materials, production, distribution, and the circular economy—highlighting a forward-looking approach to the future of fashion.
The finalists for 2026 are set to be announced at the end of May, with the final deliberations and award ceremony scheduled for July 1.
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