On March 27, Lancôme—long recognized for pioneering a science-driven approach to skincare—announced the launch of its new skincare line, Absolue Longevity MD.
Beauty
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On March 26, German consumer goods company Henkel (Henkel AG & Co. KGaA) announced that it has entered into a definitive agreement to acquire OLAPLEX, a science-led premium hair care brand.
On March 24, prestige beauty retailer Sephora announced the launch of its app on ChatGPT.
On March 24, global private equity firm Advent International announced that it has signed a definitive agreement to acquire a majority stake in Los Angeles-based premium body care brand Salt & Stone. Financial terms of the transaction were not disclosed.
On March 23, The Estée Lauder Companies Inc. announced in an official statement that it is in discussions with the Spain-based beauty company Puig regarding a potential business combination.
On March 17, French beauty company L’Oréal announced the expansion of its AI partnership with U.S.-based semiconductor leader NVIDIA. The initiative aims to fundamentally redefine beauty and skincare development through AI-driven computational chemistry.
On March 12, Prada Beauty announced the appointment of Bella Hadid as the brand’s first-ever Global Beauty Ambassador.
On March 11, Los Angeles–based modern fine fragrance brand PHLUR announced its upcoming expansion into the European and Mexican markets through Sephora.
On March 9, U.S. private equity investment firm Main Post Partners announced that it has agreed to sell DeMert Brands—the company behind the haircare brand Not Your Mother’s—to German chemical and consumer goods giant Henkel. Financial terms of the transaction were not disclosed.
On March 9, the French luxury group LVMH Moët Hennessy Louis Vuitton announced the appointment of Philippe Farnier as deputy CEO of Parfums Christian Dior and the LVMH Beauty Division, effective immediately.