On May 30, the PVH Corp.-owned Calvin Klein announced the return to the runway with the appointment of Veronica Leoni as Creative Director of Collection.
With the appointment of Leoni, Calvin Klein is pushing forward with strategic steps to inspire the next generation of consumers while preserving the brand’s legacy.
Veronica Leoni, finalist for the 2023 LVMH Prize and founder of QUIRA, has worked for some of the world’s most famous fashion brands, including Jill Sander, Céline, Moncler, and The Row.
As Creative Director of the collection, Leoni will be responsible for designing the ultimate representation of the brand, combining Calvin Klein’s modern aesthetic with deep industry expertise. She will also work directly under Eva Serrano, President of Calvin Klein’s Global Brand, and bring inspiration from Collection to the mainline portfolio and the red carpet.
Leoni’s collection will debut in Fall 2025 and include men’s and women’s apparel, underwear, and accessories.
Commenting on the appointment, Serrano said; “We are proud to name Veronica as Creative Director of Collection, the pinnacle expression of the Calvin Klein brand,” said Serrano. “It was clear from our first conversations that Veronica’s life’s work had been preparing her for this moment and the opportunity to define a new era for Calvin Klein. I am confident that her purposeful approach to design and work ethic, combined with our shared values, will further enrich our iconic brand and result in a collection that resonates with our consumers around the world.”
On the occasion of this announcement, Leoni also added, “Eva and her team are already driving some of the highest consumer engagement in Calvin Klein’s history. Veronica’s work will add the next-level aspirational halo for the brand and reinforce the strong foundation already in place towards building Calvin Klein into one of the most desirable lifestyle brands in the world.”
Calvin Klein’s announcement of Veronica Leoni as the Creative Director of the Collection will mark a significant milestone in the brand’s return to the runway. This exciting development will not only revitalize Calvin Klein’s presence in the fashion industry but also pique the interest of a diverse audience eagerly awaiting the brand’s highly anticipated comeback.