Digital fashion is making its way into the real world. Over the past few years, the number of concept stores incorporating AR try-on and NFT has steadily increased in New York’s Soho area.
AR fashion platform Zero10 has incorporated with Crosby Studios to launch a first-of-its-kind pop-up in Soho, New York that bridges the physical and virtual retail experience through augmented reality.
New York Fashion Week, which runs from September 9th to September 14th, has a new guest list.
These are the NFT owners who purchased “Keys to NYFW”.
On August 23, Afterpay, the official partner of New York Fashion Week, dropped the NFT collection “Keys to NYFW.” It’s partnered with five fashion designers and
provide access to shows and other experiences, gifts, and perks to those who purchase the $100 NFT key released by each designer.
Over the past few years, the resale market in the United States has become even hotter, and many companies are competing for the market.
Vestiaire Collective, a French unicorn company, entered the US resale market from overseas.
In the past year attention to NFT(non-fungible tokens) and Metaverse has boomed exponentially. Luxurious fashion brands including Gucci, Burberry, and Louis Vuitton have also leaped into this popular metaverse market via NFTs. However, Hermes was one of the few brands that has not yet shown its interest in this market and that is when artist Rothchild started selling “MetaBirkins.”
