On February 24, American beauty brand Elizabeth Arden unveiled its new Eau de Parfum, “Eternal Aura.” Marking the brand’s first flagship fragrance launch in eight years, the release signals the beginning of a new chapter for the house.
Developed under the concept of “created by women, for women,” the floral amber scent is fronted by actress Leighton Meester as the global face of the campaign. She embodies a narrative of female transformation and self-expression, aligning with the fragrance’s central message of modern femininity.
Modern Elegance Through a Floral Amber Lens
Eternal Aura opens with sparkling top notes of dragon fruit, golden pear, and pink pepper. It transitions into delicate florals of magnolia and peony, while the heart features an exclusive Elizabeth Arden co-distillate of rose and ambrette. The scent settles into a warm base of sandalwood, creamy musk, and tonka bean, creating a lingering finish that balances softness with contemporary depth.
Offering a fresh perspective on the amber category, the fragrance blends airy florals with juicy fruits to express a light yet refined modern elegance.
A Bottle Inspired by the Red Door Legacy
The bottle design draws inspiration from the legacy of founder Ms. Elizabeth Arden. It references the sophistication of the historic Red Door Salons, where women once gathered to cultivate beauty and confidence. The cap and carton feature a monogram pattern originally found in the salons, reimagined in brushed gold to complement the brand’s signature Arden Pink.
Regarding her role in the campaign, Leighton Meester shared: “I’ve been a fan of Elizabeth Arden since I was a little girl, and being part of such an iconic brand for the launch of Eternal Aura feels like a full circle moment.
This campaign is all about recognizing and celebrating the stage of life you’re in right now. It’s not about striving for perfection but about honoring the strength, confidence, and beauty you’ve cultivated through everything you’ve achieved. Eternal Aura is the kind of perfume that instantly lifts your mood and reminds you of your strength.”
Amber Garrison, President of Elizabeth Arden & Fragrances, added: “Every detail of this new fragrance has been carefully crafted to represent today’s women in all our wonderful complexities. Eternal Aura is a reflection of the confidence, resilience, and beauty embodied by women everywhere, so that every spritz of this new scent acts as a reminder to let your own aura bloom.”
Scientific Innovation and Body Care Extension
The fragrance was co-created by Senior Perfumer Natasha Côté-Mouzannar and Master Perfumer Anne Flipo in collaboration with IFF’s Science of Wellness™. It incorporates natural ingredients scientifically proven to enhance energy, self-esteem, and happiness.
Alongside the Eau de Parfum, the brand introduces the “Eternal Aura Body Balm.” Enriched with shea butter, cocoa butter, and sweet almond oil, the balm nourishes and smooths the skin while supporting elasticity. Lightly scented with the same floral amber fragrance, it encourages layering for a more immersive scent experience.
The retail prices are set at $115 for 100mL, $89 for 50mL, and $69 for 30mL. The Body Balm (125mL) is priced at $47. Eternal Aura has been available on the brand’s official online store since February 24, 2026, and will launch nationwide at Macy’s and Elizabeth Arden counters across the United States beginning March 15.
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