On April 1, Maison Margiela unveiled its new haute parfumerie collection, “Scentsorium.” The collection was presented during the brand’s Fall/Winter 2026 womenswear show in Shanghai, marking the house’s first runway presentation outside of Paris since its founding in 1988—a symbolic milestone in its evolution.
Tag: Fragrance
On February 24, American beauty brand Elizabeth Arden unveiled its new Eau de Parfum, “Eternal Aura.”
On September 10, Balenciaga unveiled a new collection of ten fragrances, marking its first major fragrance launch in 75 years.
Miu Miu will officially launch Miutine, its first fragrance under a licensing agreement with L’Oréal, on August 20.
Prada Beauty officially launched its new men’s fragrance, Prada Paradigme, on Monday via the brand’s official online store.
Selena Gomez’s beauty brand Rare Beauty has officially unveiled its first-ever fine fragrance: Rare Eau de Parfum.
On July 22, leading private equity firm TSG Consumer announced it had reached a definitive agreement to acquire the rapidly growing fragrance brand PHLUR.
Global recording artist Drake’s luxury fragrance brand, Better World Fragrance House, has unveiled its first-ever eau de parfum, Summer Mink.
Kylie Cosmetics, led by Kylie Jenner, has announced the launch of its latest fragrance, “Cosmic 2.0.”
On December 5, jewelry brand Swarovski announced signing a long-term beauty license agreement with Coty, one of the world’s leading beauty companies.