Nearly a year after stepping down as creative director of Helmut Lang, New York–based designer Peter Do launched his new line “PD-168” on September 10. Along with the official website, the brand unveiled its first campaign film and lookbook.
A Uniform for Every Day
The name “PD-168” refers to the total number of hours in a week—168. On the official website, Do himself appears masked, modeling every look from the collection. Long-time friend Trisha Do also features in the visuals, highlighting the label’s emphasis on gender inclusivity.
The debut collection, released today, includes asymmetrical skirts, bomber jackets, and peak-lapelled blazers. Unified in black with white lines running along sleeves and sides, the pieces reinterpret the idea of a work uniform through a high-fashion lens.
Price points are more accessible compared to the main Peter Do line, with tops starting around $150 and blazers priced at approximately $600.
Designed to Uplift Creativity
According to the brand, the collection is positioned as “a uniform envisioned to uplift creativity,” conceived to enhance creative expression in all its forms.
The inaugural lookbook, shot in Saigon, Vietnam by Trisha Do, features 28 creatives from across disciplines—including chefs, dancers, designers, researchers, artists, music producers, singers, and art advisors. Against the backdrop of the vibrant city streets, the participants wear PD-168, underscoring the system’s unique ability to adapt to diverse practices while maintaining its integrity.
Going forward, the main Peter Do line will be released outside the constraints of seasonal calendars, following a more non-commercial rhythm. Do explained that “PD-168” is intended to serve as the engine of the brand, enabling greater creative freedom for the main line.
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