Prada Beauty Names Bella Hadid as Its First-Ever Global Beauty Ambassador

On March 12, Prada Beauty announced the appointment of Bella Hadid as the brand’s first-ever Global Beauty Ambassador. The model, actress, and entrepreneur will also front the campaign for Prada Touch, the brand’s first-ever blush, launching this month.

Prada Touch: The Brand’s First Blush

Prada Touch marks a new chapter for Prada Beauty’s makeup category, following the launch of its Color and Skin lines in 2023. The cream-to-powder blush melts seamlessly into the skin upon contact, transforming into a soft matte powder finish. Combining the blendability of a cream with the staying power of a powder, the formula delivers a natural flush that lasts up to 12 hours without touch-ups. Infused with raspberry extract, it also offers skincare benefits, helping to moisturize and boost radiance while smoothing skin texture.

The blush comes in eight shades ranging from nude to mauve, with names including R68 Cherry, P75 Tulip, and P76 Waterlily. Housed in Prada’s iconic triangle-shaped packaging, the compact is stackable and pocket-sized. Each shade is priced at $42.

Hadid’s personal favorite is shade B32 Caffè. “This is like the perfect color that I mix five different products to make,” she says. On the product’s versatility, she adds: “When they are all linked together, I can open one, put it on my lips, my cheeks, my eyes, and I’m good to go. I feel really powerful knowing that I don’t need much to be able to feel comfortable and confident. This is my go-to.”

Availability

In North America, Prada Touch will be available exclusively on the Sephora app starting March 22, followed by online at Sephora and PradaBeauty.com on March 23, and in Sephora stores beginning March 27. The European and Asian rollout is set to take place between March 23 and early April.