On July 28, WWD revealed that Prada will launch its first skincare and makeup products.
The brand, which has a licensing partnership with L’Oreal Luxe, launched the successful perfume “Prada Paradoxe” last year with actress Emma Watson as a brand ambassador. When OSF covered the Prada Paradoxe launch event in New York City last year, we expected that Prada Beauty would take the next step based on its entry into the makeup and skincare sector, and it turned out to be a great success.
Related article: What is the meaning behind Prada’s new beauty Instagram account?
Expanding on its existing fragrance licensing agreement with L’Oréal, this new makeup and skincare product will be available online at prada-beauty.com and prada.com on August 1, according to WWD. It will then be available at Harrods and Selfridges in London on August 18, and at Douglas in Munich, Frankfurt and Dusseldorf, Germany, and Rinascente in Rome in October. The U.S. retail launch is scheduled for January 2024.
Details of the products to be launched have not yet been clearly disclosed, but they will include a six four-color eye palettes and a “soft-filter” foundation in 33 shades, developed with the use of artificial intelligence. The price range will be lipstick for €45, face cream for €360, and eye shadow for €80. From the skincare, a face cream, serum, and makeup remover will be available that are different from existing skin-care products because they’re “not about correcting faults” according to the company.
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Prada Beauty has appointed Lynsey Alexander as the brand’s global creative makeup artist, and digital artist Inès Marzat (aka Ines Alpha) will assume the role of head of “e-Makeup”. They have worked closely with Prada and Simmons over the past three years to focus on the development of this line.
Cyril Chapuy, President of L’Oréal Luxe, told WWD, “After the spectacular launch of Prada Paradoxe in 2022 that reinstated the brand’s leadership in feminine fragrances, the skin and color launch opens a new chapter that will propel the brand to new heights.”
Miuccia Prada and Raf Simons, co-creative directors of Prada, shared their thoughts, “Abandoning all the clichés of the past, we believe that beauty today is the representation of one’s personality, freedom and self-confidence.”
In recent years, major luxury brands have been accelerating their entry and expansion into the beauty category for makeup and skincare, and Prada is finally joining the ranks.
Hermes launched its makeup in 2020, Valentino introduced color cosmetics in 2021, and Dries Van Noten entered the beauty category last year. Luxury brands that have long offered beauty lines, such as Chanel, Dior, Giorgio Armani, and Yves Saint Laurent (YSL), continue to strengthen their makeup and skincare businesses.