Global recording artist Drake’s luxury fragrance brand, Better World Fragrance House, has unveiled its first-ever eau de parfum, Summer Mink.
Retail
Jacquemus, led by Simon Porte Jacquemus, has opened its long-anticipated new store in West Hollywood, Los Angeles.
On April 18, Belgian luxury brand Dries Van Noten officially opened its very first flagship store in New York, marking a major milestone in the brand’s steady global expansion.
On April 10, Belgian luxury brand Dries Van Noten opened its first standalone flagship store in London.
On April 3, the triple collaboration “Moncler x Mercedes-Benz by NIGO,” bringing together Moncler, Mercedes-Benz, and designer NIGO, was unveiled at the newly opened Mercedes-Benz flagship dealership in Manhattan, New York.
On April 2, U.S. President Donald J. Trump announced a new tariff policy, imposing a flat 10% base tariff on all imported goods, along with significantly higher “Reciprocal Tariffs” targeting key trading partners such as China, Vietnam, Japan, and South Korea.
On April 1, Skims, the shapewear brand founded by Kim Kardashian, opened its first flagship store on the West Coast, choosing none other than Los Angeles as its latest home.
On March 28, Nike announced the launch of its new apparel collection, “Everyone Watches Women’s Sports™,” in collaboration with media and commerce brand TOGETHXR.
On March 27, U.S.-based luxury cosmetics brand Hourglass opened its long-awaited global flagship store in the NoLita neighborhood of New York City.
On March 18, Swiss luxury watchmaker Ulysse Nardin officially opened its first U.S. flagship boutique at The Villa Menlo Park, a high-end retail and cultural destination in Silicon Valley.









