U.S. fashion retailer Revolve Group, Inc. has announced the launch of a new fashion house, REVOLVE Los Angeles, on March 4. The brand is scheduled to debut exclusively on the company’s online platforms REVOLVE and FWRD starting March 9.
The new label represents an expansion of REVOLVE’s portfolio of in-house brands and is rooted in the company’s more than two decades of consumer insight and cultural influence. REVOLVE Los Angeles is positioned as a new expression of luxury inspired by the spirit of the city of Los Angeles.
A Brand Born from More Than 20 Years of Customer Insight
REVOLVE Los Angeles was developed by synthesizing years of observations into how women dress and express their lifestyles. Drawing from real-life occasions where women choose what to wear and how they convey confidence, the collection centers on sensuality, strength, and self-awareness.
The debut collection features hand-embroidered eveningwear alongside elevated essentials. Semi-transparent luxury jersey fabrics are intricately embroidered to accentuate the body’s natural lines, while bias-cut satin gowns are finished with sculptural handmade straps.
The materials are carefully sourced, ranging from Italian knit mesh fabrics to architectural belts and art-inspired metal accents. Throughout the collection, intentional and cinematic silhouettes are designed to reflect the cultural energy of Los Angeles as a defining perspective of the brand. Prices range from $200 to $3,500, with sizes available from XXS to XL.
Bella Hadid Named the Brand’s First Ambassador
To mark the launch, REVOLVE Los Angeles has appointed Bella Hadid as its first brand ambassador. The debut campaign was photographed by Mert Alaş and Marcus Piggott, with styling by Carlos Nazario.
The campaign imagery explores themes of modern seduction, strength, and individuality, portraying a woman who expresses herself with confidence and authenticity.
Expanding Beyond the Digital Retail Model
Michael Mente, Co-Founder and Co-CEO of Revolve Group, commented: “After more than 20 years of listening to our customers and watching the landscape evolve, we recognized the right moment to create something distinctly our own. REVOLVE Los Angeles is rooted in where we started and who our customer has become. It reflects our deep understanding of occasion dressing, fills a genuine gap in the market, and aligns with our expansion into physical retail, allowing customers to engage with the brand in real life and in a more permanent, meaningful way. With its own identity, REVOLVE Los Angeles offers elevated apparel and evening wear complemented with the quality, service, and brand experience our customers expect, while building lasting brand equity beyond the digital space.”
Raissa Gerona, Chief Brand Officer of Revolve Group, added, “This brand is about a sense of self. The REVOLVE Los Angeles woman is confident, sexy, and self-assured—not because she’s trying to be, but because she simply is. Los Angeles has always represented freedom, allure, and individuality, and after years of building with intention, this is the perfect time to bring that vision to life.”
REVOLVE Los Angeles launches as a brand shaped by the intersection of fashion, film, music, and individuality that defines the culture of Los Angeles. Built on REVOLVE’s strong foundation in digital retail, the brand also reflects the company’s broader strategy to expand its brand portfolio while strengthening real-world brand experiences.
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