Revolve Opens Its First Brick and Mortar Store in Aspen, Colorado

REVOLVE Physical Retail Aspen Store

Revolve, a fashion e-commerce retailer founded in Los Angeles in 2003, has recently decided to open a physical store in the United States. The first permanent store will be located in the heart of downtown Aspen, Colorado.

Although Revolve is an e-commerce retailer, it has held pop-up stores in various cities including New York and Los Angeles. The brand’s pop-up stores are characterized by experiential marketing that allows customers to pick up and try on the products and enjoy the experience by setting up unique devices in the store.

Revolve also held this experiential pop-up in Aspen last December, which resulted in many customers coming to the store and increased sales. Through such a successful experience, the brand realized that having a place to showcase its products and connect with Aspen’s engaged and affluent community can make a significant contribution to brand building and new customer acquisition.

Revolve's pop-up store in Aspen
Revolve’s pop-up store in Aspen in December 2023/ Courtesy of Revolve

Revolve's pop-up store in Aspen

The new Aspen store, thus chosen to be permanent, will include Revolve as well as its sister brand FWRD, which primarily carries luxury goods. Reflecting a luxurious and trendy spirit, the store is designed to provide an immersive shopping experience.

On the first floor, shoppers can expect to find not only collections from beloved REVOLVE brands such as HELSA, L’Academie Lovers + Friends, and other emerging designers but also exclusive products designed for the Aspen customer. Located on the second floor of the store, shoppers will be immersed in FWRD’s world of luxury, including a curated collection of luxury fashion brands, FWRD Renew pre-owned bags, and accessories including brands such as Acne Studios, Isabel Marant, and more.

The brand also plans to hold regular in-store shopping events and trunk shows for selected brands.

Michael Mente, co-CEO and co-founder of Revolve Group said, “Aspen represents the epitome of luxury, making it the perfect location for our first permanent storefront. We are excited to bring our unique brand experience to a new audience, combining the convenience of online shopping with the personalized service and engagement that only a physical store can offer,.”

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