Month: September 2022

Rebecca Minkoff,NYFW

Fashion brands entered Web3 and released phygital shows at NYFW: Remaining Web3 Challenges

New York fashion week was held from September 9th to September 14th and more than 110 brands released their new collection.
This season was literally said to be “Back to Normal” for the first time in about three years, not only fashion shows but also NYFW events and after-parties held by brands everywhere every day. It was a season that completely restored the vibrancy of fashion week.

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On September 12, 2022, Bibhu Mohapatra presented his Spring 2023 collection during New York Fashion Week. The collection was inspired by the life and works of Claude Cahun, the groundbreaking French photographer, writer, and anti-war activist.…

Digital fashion goes to physical world : ZERO10 AND CROSBY STUDIOS’ NEW POP-UP STORE

Digital fashion is making its way into the real world. Over the past few years, the number of concept stores incorporating AR try-on and NFT has steadily increased in New York’s Soho area.

AR fashion platform Zero10 has incorporated with Crosby Studios to launch a first-of-its-kind pop-up in Soho, New York that bridges the physical and virtual retail experience through augmented reality.