OTB Group, the global fashion and luxury conglomerate behind brands such as Diesel, Maison Margiela, Jil Sander, and Marni, has released its 2024 Sustainability Report. The document showcases the Group’s continued evolution of a sustainability-centered management strategy, highlighting measurable achievements across environmental, social, and governance (ESG) dimensions.
The report outlines comprehensive progress across key areas, including a substantial reduction in greenhouse gas emissions, expanded use of renewable energy, increased adoption of certified materials, enhanced product authentication through blockchain technology, and impactful initiatives in human capital and community engagement.
31% Emissions Reduction and 100% Renewable Energy in Europe and North America
On the environmental front, OTB reported a 31% reduction in total greenhouse gas emissions (Scope 1, 2, and 3) compared to 2023. In addition, all directly managed sites in Europe and North America—including offices and stores—achieved 100% renewable energy usage. Globally, the share of renewable energy reached 70%, and the Group’s emissions reduction targets have been validated by the Science Based Targets initiative (SBTi), a global standard for climate action in business.
Expanding the Use of Certified and Low-Impact Materials
Progress was also evident in sustainable sourcing. In 2024, 24% of all raw materials purchased by OTB were certified. Notably, preferred cotton—organic, regenerative, and recycled—accounted for 62% of total cotton use, marking a 31% increase from the previous year. This shift reflects a Group-wide commitment to circularity, transparency, and responsible design embedded across its brand portfolios.
Blockchain-Based Authentication and Anti-Counterfeiting Efforts
OTB has also advanced in its technological initiatives. As a Steering Member of the Aura Blockchain Consortium alongside LVMH, the Prada Group, and Cartier (Richemont), OTB issued over 1.8 million digital certificates of authenticity between 2022 and 2024 for products from Jil Sander, Maison Margiela, and Marni. These certificates allow customers to verify product authenticity and trace origins via smartphone.
In parallel, the Group intensified efforts to combat counterfeiting. In 2024 alone, more than 23,000 illicit pieces of content were removed from social media, and over 60,000 counterfeit listings for its brands were taken down from online marketplaces.
Diesel’s Circularity Strategy Earns International Recognition
Diesel continues to lead the charge in circular fashion. Its initiatives—including Diesel Rehab Denim and Diesel Second Hand—along with a recycling collaboration involving its supply chain and the United Nations Industrial Development Organization (UNIDO), earned the brand the Circular Economy Award from the Ellen MacArthur Foundation during the 2024 Sustainable Fashion Awards hosted by the National Chamber for Italian Fashion.
Gender Equity, Talent Development, and Corporate Volunteering
OTB’s investment in human capital remains central to its strategy. In 2024, the share of women in managerial roles reached 54.7%, enabling the Group to renew its gender equality certification. Meanwhile, the internal training program “Scuola dei Mestieri” continued to support the next generation of Made in Italy artisans, with over 85% of participants hired by OTB companies.
The newly launched “Brave to Care” corporate volunteering program also saw participation from over 130 employees, who contributed more than 700 hours of service to eight charitable organizations across Italy. The initiative further strengthens the link between the company, its people, and the communities it serves.
Multi-Layered Social Impact through OTB Foundation
The OTB Foundation continued to serve as the cornerstone of the Group’s social responsibility agenda in 2024. Key projects included the “OTB Chiama Alice” free online mental health service for youth, the expansion of support for families in economic hardship, and refugee integration through employment-focused programs.
One standout initiative was “Brave Business in a Bus,” the first mobile incubator supporting female entrepreneurship in Afghanistan. The program enables women in Kabul to launch small businesses from home by providing comprehensive training, business tools, and practical lessons.
OTB Group’s slogan, “Be Responsible. Be Brave,” is more than just a catchphrase—it functions as a core value embedded in the company’s foundation. By driving transformation across environmental, social, and economic dimensions, OTB presents a compelling model for what the next phase of sustainability in the fashion industry can look like.
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