On February 3, New York–based fashion brand Proenza Schouler unveiled its first advertising campaign under the creative direction of Rachel Scott, released in anticipation of the Spring 2026 season.
Campaigns
Coverage of global advertising campaigns, visual storytelling, celebrity ambassadors, and creative brand communications shaping the image of fashion and luxury today.
On January 21, American fashion brand GUESS announced its Spring/Summer 2026 global campaign starring global entrepreneur and fashion icon Chiara Ferragni.
On January 27, French premium fashion-sports brand Lacoste revealed its latest underwear campaign starring American actor Taylor Zakhar Perez.
On January 27, Nike and SKIMS’s joint brand NikeSKIMS unveiled its Spring 2026 campaign starring LISA of BLACKPINK.
On January 21, British luxury brand Burberry unveiled its latest Valentine’s Day campaign. Set in London—the city at the heart of the brand’s heritage—the campaign captures intimate expressions of love found in everyday life, reimagined through a lens of contemporary romance.
K-pop powerhouse TWICE has been announced as the latest face of a new Valentine’s Day campaign by Victoria’s Secret PINK, marking a renewed collaboration ahead of the 2026 season.
On January 2, Dior unveiled its Spring/Summer 2026 global campaign, photographed by David Sims.
On December 15, luxury fashion brand Rick Owens and its parent company Owenscorp announced that they will no longer use fur in any future collections.
On December 4, Moncler Grenoble unveiled its Fall/Winter 2025 campaign, photographed in the heart of the Alps.
Givenchy has released its Spring 2026 campaign, “THE PORTRAIT SERIES II,” created under the creative direction of Sarah Burton.